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The 4TY2 blog

Notes for people running events.

Playbooks, product notes and stories for people running sports events — from the team building 4TY2.

  • 8 July 2026Educational3 min read

    How to get early signups for sports events in Australia

    TL;DR: Early signups help to provide cash flow so that you can secure critical vendors for your sporting events. Early bird pricing, and marketing to previous entrants are two ways that you can increase your cash flow when you need it most.

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  • 8 July 2026Educational4 min read

    Why your ticketing company is holding your money, and what you can do about it

    TL;DR: Take control of your ticket revenue by choosing a platform that makes you the merchant of record. This allows funds to go straight to your pocket, giving you better cash flow + control over ticket revenue.

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One place for every event. Any size, any sport.

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